Owner: Joel O. Fonseca Cruz

About Me

Family

I’m a proud husband and a father to three incredible daughters, along with one loyal dog who keeps our household lively. As an outdoor enthusiast, I find peace in nature and fulfillment in building things from the ground up. Whether I’m crafting by hand or assembling intricate furniture, I’m driven by curiosity and a love for learning. Life is an adventure, and I embrace every moment with my family, friends, and our four-legged companion.

Education

Bachelor’s Degree in Accounting, Berry College – Class of 2011.
(Berry College, recognized as the world’s largest campus by area.) While I believe you truly build your skills on the job, Berry gave me all the tools to prepare myself and succeed professionally wherever career takes me.

Credentials

Since childhood, I’ve been deeply curious about how things work. This passion for understanding has shaped my professional journey in the financial sector. Over the years, I’ve gained extensive experience in banking, insurance, accounting, and finance. Since August 2015, I have been working for a Japanese multinational corporation, where I developed a strong foundation in global financial practices and refined my expertise in accounting and financial management. I am currently still serving a top accounting and finance management role as of today.

My Mission

If I was not working in the private sector, I’d likely be teaching high school students. As I’ve matured, I’ve come to appreciate just how valuable financial literacy is—something I wish I had learned earlier in life. Today, my mission is to help business owners gain clarity on their financial picture and empower them to make informed, strategic decisions for long-term success.